News

XCO wins three awards at The Spark Awards for Media Excellence 2018

August 2018
Sparks Awards 2018 XCO Team

On 17 Aug 18, the X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won three awards at The Spark Awards for Media Excellence 2018:   Gold Award: Best App/Portal/Website by a Media Owner (WINK+ App) Bronze Award: Best Commercial/Acquisition Team Bronze Award: Best Creative Team   XCO’s award-winning app, WINK+, bagged the Gold Award…

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SMRT XCO WINK APP WINS GOLD

July 2018
SMRT XCO WINK APP WINS GOLD

  The X Collective (XCO) has won the Gold Award for Best Engagement by Media Owner at the Loyalty & Engagement Awards 2018 for its App WINK+.   This award recognises WINK+’s best-in-class engagement strategy that helps media owners and publishers build stronger relationships with audiences, secure tangible target audience-related results, while augmenting brand proposition…

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SMRT Commercial’s XCO partners Disney for an Incredible Great Singapore Sale

June 2018
XCO Disney partnership

The X Collective Pte Ltd (XCO), a wholly-owned subsidiary of SMRT Commercial, and The Walt Disney Company (Southeast Asia) Pte Ltd have collaborated to bring DisneyžPixar’s Incredibles 2 to commuters and consumers through exciting promotions this Great Singapore Sale (GSS). Everyone’s favourite family of Heroes are featured throughout XCO’s extensive network of digital out-of-home advertising…

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XCO launches WINK+ GO for Motorists with NETS Partnership

June 2018
XCO launches WINK+ GO for Motorists with NETS Partnership

NETS is The X Collective’s (XCO) first partner to harness the capabilities of WINK+ GO, to reach out to and reward motorists. WINK+ GO is the latest feature of the WINK+ app, a CRM programme that rewards commuters, and now, motorists. The app was launched in 2016 by XCO, a wholly-owned subsidiary of SMRT Commercial.…

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XCO launches #XCOinfluencer

May 2018

Giving a refreshing perspective to what Singaporeans know as influencers, The X Collective (XCO), a subsidiary of SMRT Commercial, recently launched its latest brand campaign, #XCOinfluencer. The #XCOinfluencer campaign touts XCO’s digital OOH assets as influencers with seriously extensive islandwide reach who can hold their own, versus social media influencers of the day. Created in-house…

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XCO’s WINK+ App wins at MOB-EX Awards

February 2018
XCO at MobEx Awards 2018

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held at InterContinental Hotel Singapore on 9 Feb 2018. The win is for XCO’s WINK+ app, a first of its kind CRM programme which…

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XCO wins Best Acquisition Team at The Spark Awards 2017

August 2017
XCO wins Best Acquisition Team at The Spark Awards 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold Award at The Spark Awards 2017 held on 18 August. The prestigious award recognises acquisition teams that have achieved the best growth results through strong strategies and successful executions. XCO’s win is an affirmation of how its multiple marketing…

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XCO and NIELSEN partner to help marketers survey audiences on-the-go Collaboration is a first between the research company and CRM programme provider that enables advertisers to conduct research and measure campaign performance

August 2017
Wink+ App

The X Collective (XCO) has partnered Nielsen to offer marketers an easy and cost effective way to engage consumers through surveys. Collectively, XCO’s WINK+ platform which quickly gathers consumers’ opinions and Nielsen’s measurement and analytics capabilities, ensures that advertisers and clients can measure return on investment (ROI) of their campaigns with precision and speed. This…

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XCO is GREEN Brands can now go greener with eco-friendly paper and ink with XCO Media while reaching and engaging audiences on-the-go

June 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, will use eco-friendly out-of-home (OOH) advertising papers and ink for its advertising assets – offering brand owners an obvious choice in XCO for a more environmentally friendly way to advertise in OOH media spaces from 1 July 2017. XCO’s Media business, which is Singapore’s…

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WINK+ celebrates NS50 Scan special NS50 QR code on 30 June to get 50 WINK+ points

June 2017

To celebrate NS50 Free Travel Day on 30 June 2017, WINK+ will be giving away bonus 50 WINK+ points to commuters who scan a special NS50 WINK+ QR code on the day. To get the bonus 50 WINK+ points, commuters simply need to scan the special NS50 WINK+ QR code from digital iView screens located…

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