News

XCO launches #XCOinfluencer

May 2018

Giving a refreshing perspective to what Singaporeans know as influencers, The X Collective (XCO), a subsidiary of SMRT Commercial, recently launched its latest brand campaign, #XCOinfluencer. The #XCOinfluencer campaign touts XCO’s digital OOH assets as influencers with seriously extensive islandwide reach who can hold their own, versus social media influencers of the day. Created in-house…

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XCO’s WINK+ App wins at MOB-EX Awards

February 2018
XCO at MobEx Awards 2018

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held at InterContinental Hotel Singapore on 9 Feb 2018. The win is for XCO’s WINK+ app, a first of its kind CRM programme which…

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XCO wins Best Acquisition Team at The Spark Awards 2017

August 2017
XCO wins Best Acquisition Team at The Spark Awards 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold Award at The Spark Awards 2017 held on 18 August. The prestigious award recognises acquisition teams that have achieved the best growth results through strong strategies and successful executions. XCO’s win is an affirmation of how its multiple marketing…

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XCO and NIELSEN partner to help marketers survey audiences on-the-go Collaboration is a first between the research company and CRM programme provider that enables advertisers to conduct research and measure campaign performance

August 2017
Wink+ App

The X Collective (XCO) has partnered Nielsen to offer marketers an easy and cost effective way to engage consumers through surveys. Collectively, XCO’s WINK+ platform which quickly gathers consumers’ opinions and Nielsen’s measurement and analytics capabilities, ensures that advertisers and clients can measure return on investment (ROI) of their campaigns with precision and speed. This…

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XCO is GREEN Brands can now go greener with eco-friendly paper and ink with XCO Media while reaching and engaging audiences on-the-go

June 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, will use eco-friendly out-of-home (OOH) advertising papers and ink for its advertising assets – offering brand owners an obvious choice in XCO for a more environmentally friendly way to advertise in OOH media spaces from 1 July 2017. XCO’s Media business, which is Singapore’s…

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WINK+ celebrates NS50 Scan special NS50 QR code on 30 June to get 50 WINK+ points

June 2017

To celebrate NS50 Free Travel Day on 30 June 2017, WINK+ will be giving away bonus 50 WINK+ points to commuters who scan a special NS50 WINK+ QR code on the day. To get the bonus 50 WINK+ points, commuters simply need to scan the special NS50 WINK+ QR code from digital iView screens located…

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XCO celebrates our First Anniversary!

March 2017
XCO First Year Anniversary Main Photo

XCO, a wholly owned subsidiary of SMRT Commercial, held our first anniversary celebration on 2 March 2017 at FOC Sentosa to thank our partners and clients for their support, and also to market our integrated media, properties and marketing services and products. We presented our online and offline solutions showcasing how clients can activate WINK+…

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Circles.Life’s roadshow roves on XCO’s OptiMax

February 2017

XCO advertiser, mobile telco Circles.Life, launched their latest brand campaign with a cross-platform media buy with XCO Media+. The campaign’s media buy consisted of advertisements in train stations and buses, as well as our OptiMax trucks for their activations. To target millennial consumers, Circles.Life activated the OptiMax truck for acquisition activities at Century Square, Raffles…

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XCO wins NAC’s A List Singapore

February 2017

The X Collective (XCO) has been appointed to produce the National Arts Council’s (NAC) A List Singapore after an open tender pitch that took place in August 2016. Continuing to helm the magazine as editorial director is veteran playwright Michael Chiang. A List Singapore is Singapore’s first multi-platform arts and culture guide, which includes comprehensive…

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