XCO

XCO’s WINK+ APP WINS at MOB-EX AWARDS 2019

The seventh annual Mob-Ex Awards, the region’s premier programme for mobile-marketing excellence, saw XCO’s WINK+ app bag two awards out of the three categories it was shortlisted for. WINK+ picked up the silver award for ‘Most Innovative Use of Mobile Technology’ and the bronze award for ‘Best Location-Based Marketing’. Once again, WINK+ has been recognised…

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XCO JOINS SQKII’s #HUNTTHEMOUSE CASH HUNT

The X Collective (XCO) is partnering Sqkii for the first time in this year’s #HuntTheMouse cash hunt, with $100,000 hidden somewhere in Singapore. Participants can scan WINK+ QR codes using XCO’s award-winning WINK+ app to receive more clues. Commuters can also look out for out-of-home (OOH) ads across 56 MRT stations and trains on the…

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XCO wins three awards at The Spark Awards for Media Excellence 2018

On 17 Aug 18, the X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won three awards at The Spark Awards for Media Excellence 2018:   Gold Award: Best App/Portal/Website by a Media Owner (WINK+ App) Bronze Award: Best Commercial/Acquisition Team Bronze Award: Best Creative Team   XCO’s award-winning app, WINK+, bagged the Gold Award…

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SMRT XCO WINK APP WINS GOLD

  The X Collective (XCO) has won the Gold Award for Best Engagement by Media Owner at the Loyalty & Engagement Awards 2018 for its App WINK+.   This award recognises WINK+’s best-in-class engagement strategy that helps media owners and publishers build stronger relationships with audiences, secure tangible target audience-related results, while augmenting brand proposition…

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SMRT Commercial’s XCO partners Disney for an Incredible Great Singapore Sale

The X Collective Pte Ltd (XCO), a wholly-owned subsidiary of SMRT Commercial, and The Walt Disney Company (Southeast Asia) Pte Ltd have collaborated to bring DisneyžPixar’s Incredibles 2 to commuters and consumers through exciting promotions this Great Singapore Sale (GSS). Everyone’s favourite family of Heroes are featured throughout XCO’s extensive network of digital out-of-home advertising…

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XCO launches WINK+ GO for Motorists with NETS Partnership

NETS is The X Collective’s (XCO) first partner to harness the capabilities of WINK+ GO, to reach out to and reward motorists. WINK+ GO is the latest feature of the WINK+ app, a CRM programme that rewards commuters, and now, motorists. The app was launched in 2016 by XCO, a wholly-owned subsidiary of SMRT Commercial.…

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XCO launches #XCOinfluencer

Giving a refreshing perspective to what Singaporeans know as influencers, The X Collective (XCO), a subsidiary of SMRT Commercial, recently launched its latest brand campaign, #XCOinfluencer. The #XCOinfluencer campaign touts XCO’s digital OOH assets as influencers with seriously extensive islandwide reach who can hold their own, versus social media influencers of the day. Created in-house…

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XCO’s WINK+ App wins at MOB-EX Awards

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held at InterContinental Hotel Singapore on 9 Feb 2018. The win is for XCO’s WINK+ app, a first of its kind CRM programme which…

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XCO wins Best Acquisition Team at The Spark Awards 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold Award at The Spark Awards 2017 held on 18 August. The prestigious award recognises acquisition teams that have achieved the best growth results through strong strategies and successful executions. XCO’s win is an affirmation of how its multiple marketing…

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XCO and NIELSEN partner to help marketers survey audiences on-the-go Collaboration is a first between the research company and CRM programme provider that enables advertisers to conduct research and measure campaign performance

The X Collective (XCO) has partnered Nielsen to offer marketers an easy and cost effective way to engage consumers through surveys. Collectively, XCO’s WINK+ platform which quickly gathers consumers’ opinions and Nielsen’s measurement and analytics capabilities, ensures that advertisers and clients can measure return on investment (ROI) of their campaigns with precision and speed. This…

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