XCO

Moove Media And XCO Launch Milestone “Twin Titans” OOH Package

Bus and train advertising packages have never looked more attractive. In a significant milestone first, two local major out-of-home (OOH) media companies – Moove Media Pte Ltd (Moove) and The X Collective Pte Ltd (XCO) – have promptly partnered to offer advertisers an unprecedented OOH package to support them in this challenging economy. Called “Twin…

Read More

XCO’S WINK+ APP BAGS BEST ECOMMERCE LOYALTY PROGRAMME AWARD

XCO’s WINK+ app bagged the Best eCommerce Loyalty Programme Award (Bronze) at the Asia eCommerce Awards held on 21 Nov 2019. WINK+ has been recognised for its unique mobile loyalty programme that is designed to grow and retain existing eCommerce customers through incentives. The award reaffirms WINK+‘s best-in-class engagement strategy in driving customer engagement and…

Read More

XCO’s WINK+ APP WINS at MOB-EX AWARDS 2019

The seventh annual Mob-Ex Awards, the region’s premier programme for mobile-marketing excellence, saw XCO’s WINK+ app bag two awards out of the three categories it was shortlisted for. WINK+ picked up the silver award for ‘Most Innovative Use of Mobile Technology’ and the bronze award for ‘Best Location-Based Marketing’. Once again, WINK+ has been recognised…

Read More

XCO JOINS SQKII’s #HUNTTHEMOUSE CASH HUNT

The X Collective (XCO) is partnering Sqkii for the first time in this year’s #HuntTheMouse cash hunt, with $100,000 hidden somewhere in Singapore. Participants can scan WINK+ QR codes using XCO’s award-winning WINK+ app to receive more clues. Commuters can also look out for out-of-home (OOH) ads across 56 MRT stations and trains on the…

Read More

XCO wins three awards at The Spark Awards for Media Excellence 2018

On 17 Aug 18, the X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won three awards at The Spark Awards for Media Excellence 2018:   Gold Award: Best App/Portal/Website by a Media Owner (WINK+ App) Bronze Award: Best Commercial/Acquisition Team Bronze Award: Best Creative Team   XCO’s award-winning app, WINK+, bagged the Gold Award…

Read More

SMRT XCO WINK APP WINS GOLD

  The X Collective (XCO) has won the Gold Award for Best Engagement by Media Owner at the Loyalty & Engagement Awards 2018 for its App WINK+.   This award recognises WINK+’s best-in-class engagement strategy that helps media owners and publishers build stronger relationships with audiences, secure tangible target audience-related results, while augmenting brand proposition…

Read More

SMRT Commercial’s XCO partners Disney for an Incredible Great Singapore Sale

The X Collective Pte Ltd (XCO), a wholly-owned subsidiary of SMRT Commercial, and The Walt Disney Company (Southeast Asia) Pte Ltd have collaborated to bring DisneyžPixar’s Incredibles 2 to commuters and consumers through exciting promotions this Great Singapore Sale (GSS). Everyone’s favourite family of Heroes are featured throughout XCO’s extensive network of digital out-of-home advertising…

Read More

XCO launches WINK+ GO for Motorists with NETS Partnership

NETS is The X Collective’s (XCO) first partner to harness the capabilities of WINK+ GO, to reach out to and reward motorists. WINK+ GO is the latest feature of the WINK+ app, a CRM programme that rewards commuters, and now, motorists. The app was launched in 2016 by XCO, a wholly-owned subsidiary of SMRT Commercial.…

Read More

XCO launches #XCOinfluencer

Giving a refreshing perspective to what Singaporeans know as influencers, The X Collective (XCO), a subsidiary of SMRT Commercial, recently launched its latest brand campaign, #XCOinfluencer. The #XCOinfluencer campaign touts XCO’s digital OOH assets as influencers with seriously extensive islandwide reach who can hold their own, versus social media influencers of the day. Created in-house…

Read More

XCO’s WINK+ App wins at MOB-EX Awards

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held at InterContinental Hotel Singapore on 9 Feb 2018. The win is for XCO’s WINK+ app, a first of its kind CRM programme which…

Read More