Media Release

XCO JOINS SQKII’s #HUNTTHEMOUSE CASH HUNT

The X Collective (XCO) is partnering Sqkii for the first time in this year’s #HuntTheMouse cash hunt, with $100,000 hidden somewhere in Singapore. Participants can scan WINK+ QR codes using XCO’s award-winning WINK+ app to receive more clues. Commuters can also look out for out-of-home (OOH) ads across 56 MRT stations and trains on the…

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XCO launches WINK+ GO for Motorists with NETS Partnership

NETS is The X Collective’s (XCO) first partner to harness the capabilities of WINK+ GO, to reach out to and reward motorists. WINK+ GO is the latest feature of the WINK+ app, a CRM programme that rewards commuters, and now, motorists. The app was launched in 2016 by XCO, a wholly-owned subsidiary of SMRT Commercial.…

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XCO wins Best Acquisition Team at The Spark Awards 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold Award at The Spark Awards 2017 held on 18 August. The prestigious award recognises acquisition teams that have achieved the best growth results through strong strategies and successful executions. XCO’s win is an affirmation of how its multiple marketing…

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XCO and NIELSEN partner to help marketers survey audiences on-the-go Collaboration is a first between the research company and CRM programme provider that enables advertisers to conduct research and measure campaign performance

The X Collective (XCO) has partnered Nielsen to offer marketers an easy and cost effective way to engage consumers through surveys. Collectively, XCO’s WINK+ platform which quickly gathers consumers’ opinions and Nielsen’s measurement and analytics capabilities, ensures that advertisers and clients can measure return on investment (ROI) of their campaigns with precision and speed. This…

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XCO is GREEN Brands can now go greener with eco-friendly paper and ink with XCO Media while reaching and engaging audiences on-the-go

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, will use eco-friendly out-of-home (OOH) advertising papers and ink for its advertising assets – offering brand owners an obvious choice in XCO for a more environmentally friendly way to advertise in OOH media spaces from 1 July 2017. XCO’s Media business, which is Singapore’s…

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