Marketing

XCO wins three awards at The Spark Awards for Media Excellence 2018

On 17 Aug 18, the X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won three awards at The Spark Awards for Media Excellence 2018:   Gold Award: Best App/Portal/Website by a Media Owner (WINK+ App) Bronze Award: Best Commercial/Acquisition Team Bronze Award: Best Creative Team   XCO’s award-winning app, WINK+, bagged the Gold Award…

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SMRT Commercial’s XCO partners Disney for an Incredible Great Singapore Sale

The X Collective Pte Ltd (XCO), a wholly-owned subsidiary of SMRT Commercial, and The Walt Disney Company (Southeast Asia) Pte Ltd have collaborated to bring DisneyžPixar’s Incredibles 2 to commuters and consumers through exciting promotions this Great Singapore Sale (GSS). Everyone’s favourite family of Heroes are featured throughout XCO’s extensive network of digital out-of-home advertising…

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XCO launches #XCOinfluencer

Giving a refreshing perspective to what Singaporeans know as influencers, The X Collective (XCO), a subsidiary of SMRT Commercial, recently launched its latest brand campaign, #XCOinfluencer. The #XCOinfluencer campaign touts XCO’s digital OOH assets as influencers with seriously extensive islandwide reach who can hold their own, versus social media influencers of the day. Created in-house…

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XCO wins Best Acquisition Team at The Spark Awards 2017

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold Award at The Spark Awards 2017 held on 18 August. The prestigious award recognises acquisition teams that have achieved the best growth results through strong strategies and successful executions. XCO’s win is an affirmation of how its multiple marketing…

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XCO wins NAC’s A List Singapore

The X Collective (XCO) has been appointed to produce the National Arts Council’s (NAC) A List Singapore after an open tender pitch that took place in August 2016. Continuing to helm the magazine as editorial director is veteran playwright Michael Chiang. A List Singapore is Singapore’s first multi-platform arts and culture guide, which includes comprehensive…

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