About Us

XCO Management Team
From left to right: Nicole Batchelor, Deputy Director, Marketing • Glenn Seetoh, Assistant General Manager, Media+ • Elaine Koh, General Manager, Marketing • Dawn Low, Managing Director, The X Collective • Edward Tan, Deputy Director, Business Development • Jeslyn Tan, Senior General Manager, Media+ • Jerrard Hou, Deputy Director, Business Development • Tan Yang Poh, General Manager, Properties

The X Collective (XCO) is a wholly owned subsidiary of SMRT Commercial.
As a transit retail and media specialist, our capabilities extend through the value chain – from out-of-home advertising, digital, marketing to commercial development, retail management and operations.

With the most extensive REACH, we are Singapore’s largest and most connected media and retail network.

We CAPTURE millions daily with impactful advertisements, spaces and activations islandwide.

We ENGAGE consumers in their journeys through innovative content and immersive experiences.

Speak to us for solutions that deliver returns and generate value for your business.




+65 6331 1383

251 North Bridge Road, Singapore 179102

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The X Collective

A wholly owned subsidiary of SMRT Commercial

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© Copyright 2017 - The X Collective Pte Ltd