The X Collective (XCO) has won the Gold Award for Best Engagement by Media Owner at the Loyalty & Engagement Awards 2018 for its App WINK+.
This award recognises WINK+’s best-in-class engagement strategy that helps media owners and publishers build stronger relationships with audiences, secure tangible target audience-related results, while augmenting brand proposition and subscription.
XCO impressed the judges – comprising Marketing and CRM industry leaders from organisations such as DBS, McDonalds, Nestle and Mastercard – with the WINK+ Play feature. This feature allows brands to create on-the-go surveys where users can participate to get WINK+ points. Easily activated, marketers can commission a survey by simply selecting their target audience by age and gender from WINK+’s database.
The Awards, held on 13 July 2018 at Shangri La, is the only accolade in Asia Pacific to showcase the best in customer loyalty and engagement.
The WINK+ app is free, and can be downloaded from the Apple App store or Google Play. Commuters and motorists can earn points and convert them into rewards to shop and dine at participating WINK+ retailers and merchants when they drive, ride and scan WINK+ QR codes found in the SMRT transport network.