SMRT Commercial’s XCO partners Disney for an Incredible Great Singapore Sale

XCO Disney partnership

The X Collective Pte Ltd (XCO), a wholly-owned subsidiary of SMRT Commercial, and The Walt Disney Company (Southeast Asia) Pte Ltd have collaborated to bring DisneyžPixar’s Incredibles 2 to commuters and consumers through exciting promotions this Great Singapore Sale (GSS).

Everyone’s favourite family of Heroes are featured throughout XCO’s extensive network of digital out-of-home advertising and retail spaces from now till 31 July 2018.

XCO Disney partnership


The collaboration will see GSS campaigns centred on the Incredibles 2 movie rolled out across SMRT Shops and Kallang Wave Mall, as well as XCO’s digital businesses: e-commerce site iMOB Shop and loyalty app WINK+.

Consumers can participate in a lucky draw to win a 5D4N San Francisco holiday for 2 when they spend at SMRT Shops. Also up for grabs are movie tickets when consumers take part in SMRT Shops’ Facebook contest. Exclusive DisneyžPixar’s Incredibles 2 premiums are redeemable with purchases made at Kallang Wave Mall and on Premiums include DisneyžPixar’s Incredibles 2 movie tickets, tote bags and umbrellas. The first 500 WINK+ users get to earn additional WINK+ points and redeem exclusive movie premiums when they visit Citibank roadshows at various MRT stations islandwide.

XCO Disney partnership


Incredibles 2 marks the 10th SMRT and Disney campaign in the collaboration, which aims to bring smiles every day and in everyone who journeys with SMRT.


Visit the following websites to find out more about each promotion:


SMRT Shops –

Kallang Wave Mall –

iMOBshop –

WINK+ app –

XCO Disney partnership