NETS is The X Collective’s (XCO) first partner to harness the capabilities of WINK+ GO, to reach out to and reward motorists. WINK+ GO is the latest feature of the WINK+ app, a CRM programme that rewards commuters, and now, motorists. The app was launched in 2016 by XCO, a wholly-owned subsidiary of SMRT Commercial.
The XCO and NETS partnership brings together an enhanced feature in the app, WINK+ GO, and a new payment product – the NETS Contactless CashCard, to jointly offer Singaporeans an attractive solution for earning and redeeming reward points. Be it for travels via SMRT’s public transport network or on the roads when passing through operational ERP gantries, XCO and NETS have levelled up with enhancements to their respective products for this innovative collaboration.
Ms Dawn Low, XCO’s Managing Director said, “We are pleased to partner NETS, a leader in payment services, to reward motorists with the app’s latest WINK+ GO feature and newly-launched NETS Contactless CashCard. This joint project brings together digital and payment services, as well as rewards to benefit Singaporeans on-the-go.”
Added Ms Jeslyn Tan, Senior General Manager of XCO’s Media & Digital Business, “This collaboration with NETS will offer our advertisers and agencies more targeted reach to commuters travelling within the SMRT network and also motorists on the road.”
Mr Shabirin Ariffin, Head of Strategic Marketing & Communications at NETS, said, “The CashCard has been synonymous with car park and ERP charges since it was first launched in 1996. Our partnership with XCO lets us pack the new Contactless CashCard with loads of benefits including WINK+ rewards points and enables us to thank motorists for their support over the years.”
About WINK+ GO & NETS Contactless Card
Motorists can earn WINK+ points with WINK+ GO when passing through operational ERP gantries and with their NETS Contactless CashCard or NETS FlashPay card. WINK+ points can then be redeemed for rewards at participating F&B and retail outlets, and soon for top-ups* made to NETS Contactless CashCard and FlashPay cards.
WINK+ is also the platform for motorists to participate in the “Use & Win With NETS Contactless CashCard” Lucky Draw. After registering their NETS Contactless Cashcard on WINK+, motorists will accumulate Lucky Draw chances through ERP and carpark transactions. More than 100 motorists will win monthly prizes such as WINK+ points, fuel vouchers, insurance vouchers and even a new Citroen C3 Aircross Compact SUV in the Grand Draw at the end of the contest. Details can be found here.
About WINK+ app
The WINK+ app is free to download. Since its launch in February 2016, more than 75,000 have downloaded the app and earned points through their everyday commute by SMRT trains and buses. Users earn more points by scanning WINK+ QR codes found in the SMRT transport network. Popular rewards that have been redeemed by commuters include movie tickets, coffee, croissants and even onsen spa sessions from over 280 participating WINK+ retailers and partners.
For businesses, the WINK+ app packs many features to drive immediate returns and measurements. In 2017, XCO launched WINK+ Play which is an app feature that allows brands to create short on-the-go surveys. Brands can use the research platform to quickly gather consumers’ opinions and easily measure ROI for their campaign through our partnership with Nielsen.
*Top-up function will be enabled end June 2018.