XCO’s WINK+ App wins at MOB-EX Awards

XCO at MobEx Awards 2018

The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial, was announced the Bronze winner in the Best App – Media Owner category at the sixth edition of Mob-Ex Awards, held at InterContinental Hotel Singapore on 9 Feb 2018.

The win is for XCO’s WINK+ app, a first of its kind CRM programme which rewards consumers for travelling on the SMRT network. The WINK+ app is free to download and commuters simply ride and scan WINK+ QR codes found in the SMRT transport network. Commuters can get rewards by downloading, tapping and scanning to redeem WINK+ rewards at participating WINK+ retailers and partners.

Organised by Marketing magazine, Mob-Ex Awards is a regional awards show dedicated to reward leading organizations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. The champions for 2017 were chosen by a jury made up of senior digital marketing experts from brands across the region.