XCO, a wholly owned subsidiary of SMRT Commercial, held our first anniversary celebration on 2 March 2017 at FOC Sentosa to thank our partners and clients for their support, and also to market our integrated media, properties and marketing services and products.
We presented our online and offline solutions showcasing how clients can activate WINK+ and OptiMAX trucks for their brands. At the event, over 300 guests who joined us were invited to download WINK+, register and scan QR codes placed around the venue and on WINK+ ambassadors to win prizes and redeem gifts. They were also invited to experience two different OptiMAX activations designed to showcase the versatility of our trucks – a DJ booth and a WINK+ booth.
“As we celebrate XCO’s first anniversary, we want to thank our clients, agencies and partners for their support. We continue to be Singapore’s number one local out-of-home media company, with the most connected digital out-of-home network. Our loyalty programme, retail property and marketing solutions have delivered good results and picked up cool local and international awards and accolades.
We will be rolling out targeted and tailored offline and online solutions for clients. Though our integrated media, marketing and retail disciplines, we will deliver captive and immersive experiences across our huge buffet of assets ” said Dawn Low, XCO MD.
The X-Collective’s disciplines are helmed by Jeslyn Tan, Senior General Manager Media, Elaine Koh, General Manager Marketing and Yang Poh Tan, General Manager for Properties.
In the past year, XCO has added more digital billboards in high traffic areas, rolled out the highly versatile OptiMax mobile truck, won the National Arts Council’s The A-List tender and provided more activation points island-wide for brands. Innovative campaigns from clients like Circles.Life, AXA, Air Asia, Health Promotion Board and Uber were launched on our offline and online platforms. XCO also won these key industry awards:
· Marketing’s No 1 Local OOH Media
· IAS Hall of Fame 2016’s Media Sales and Marketing Team of the Year
· Marketing’s PR Awards 2016 – Best Government Sector PR Campaign for SMRT’s Rail Transformation Campaign