Circles.Life’s roadshow roves on XCO’s OptiMax

XCO advertiser, mobile telco Circles.Life, launched their latest brand campaign with a cross-platform media buy with XCO Media+. The campaign’s media buy consisted of advertisements in train stations and buses, as well as our OptiMax trucks for their activations.
To target millennial consumers, Circles.Life activated the OptiMax truck for acquisition activities at Century Square, Raffles City, Safra Punggol and i12 Katong. The trucks also plied residential and downtown areas around the island to target both professionals and families in these areas.