Archive for February 2017

Circles.Life’s roadshow roves on XCO’s OptiMax

XCO advertiser, mobile telco Circles.Life, launched their latest brand campaign with a cross-platform media buy with XCO Media+. The campaign’s media buy consisted of advertisements in train stations and buses, as well as our OptiMax trucks for their activations. To target millennial consumers, Circles.Life activated the OptiMax truck for acquisition activities at Century Square, Raffles…

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XCO wins NAC’s A List Singapore

The X Collective (XCO) has been appointed to produce the National Arts Council’s (NAC) A List Singapore after an open tender pitch that took place in August 2016. Continuing to helm the magazine as editorial director is veteran playwright Michael Chiang. A List Singapore is Singapore’s first multi-platform arts and culture guide, which includes comprehensive…

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